BBC wins swimming coverage deal, announces Big Splash campaign

Good news for swimming fans who have had to be content with watching swimming highlights online recently.

The BBC has a won a four year deal which will allow fans to follow the sport on terrestrial TV in the run-up to the 2012 Olympics and the Commonwealth Games in 2014.

According to British Swimming, the Beeb’s coverage will be shown on TV, BBC Red Button and the BBC Sport website. Coverage will also include the FINA Diving World Series, the LEN Synchronised Swimming Champions Cup and the Olympic trials in 2012.

Says British Swimming chief executive David Sparkes:
“The BBC has worked with swimming for many years and we welcome this renewed commitment from them as we follow the journey of our elite athletes to the Games in London and beyond.”

Adds Director of BBC Sport Barbara Slater:
“We have a rich heritage of covering aquatic sports on the BBC and are delighted to be in a position to continue this commitment at what is a key time for the sport with the 2012 Olympics on the horizon.”

Big Splash: a new initiative between British Swimming and the BBC

British Swimming will also be partnering with the BBC to launch the Big Splash – a UK-wide campaign to encourage more people into the pool. The Big Splash will focus on getting people who swim to have more fun more often and also encourage new people into the pool.

British Swimming and the home countries will be working with the pool industry to offer a range of exciting activities including games for family fun, sessions at local pools to teach you to be a better swimmer and a comprehensive web-based support package.

The BBC will be providing a wide range of on-air initiatives in conjunction with some of its most popular programming brands. Look out for more information on BBC Television, Radio and Online from May.

You can register your interest in The Big Splash here.