Speedo and sustainable fashion label, From Somewhere, used LFW to give a new ethical twist on some old swimwear.
The ‘From Somewhere with Speedo’ collaboration forms part of a series of creative art and design projects commissioned by Speedo.
The collection has been created from unsold stock and surplus pieces of the revolutionary Speedo LZR Racer suit. The limited edition capsule collection which is still in development comprises a statement dress constructed purely of Speedo LZR Racer suits and will be auctioned for charity.
The collaboration came about following the decision of FINA (Federation Internationale de Natation), swimming’s governing body, to change the rules regarding swimsuit design and prohibit the use of full-body suits from January 2010.
Speedo was left with a surplus of the record breaking LZR Racer suit. So instead of wasting the fabric, the swimwear company teamed up with From Somewhere to create a fashion range with the surplus stock. The designs form part of a wider project to explore new ways of utilising excess stock and more responsible solutions than sending the obsolete product to landfill.
David Robinson, President of Speedo International, said: “The Speedo LZR Racer suit has been a design icon in the sport of swimming since its launch in 2008. During its time in the pool, swimmers wearing it have broken 91 world records and achieved outstanding results. The Speedo collaboration with From Somewhere now allows the LZR Racer to be a design icon outside of the pool.
‘As a company which places great importance in sustainability, we are thrilled to announce the collaboration with From Somewhere. Innovative projects such as this are the perfect way to responsibly dispose of the surplus stocks of the suit while extending the legacy of the Speedo LZR Racer beyond the pool and onto the catwalk. I look forward to seeing the rest of the range early next year.”
The full collection will be available next year when the dresses will be auctioned off for charity.