Something odd is happening in the world of swimming fashion at the moment. It seems that the 1970s may be coming back.
Just as we were all getting used to longer length, modesty preserving trunks (known as jammers in industry jargon) it seems that a certain section of society is championing the return of the brief favoured by swimmers like David Wilkie (right).
Bosses at the Canadian offices of Speedo were ecstatic apparently when the costume team from the movie Sex and The City 2 called asking for nine pairs of their trademark male trunks for a pool scene featuring hot hunks. And The Telegraph newspaper had an article yesterday stating that the Microsoft-owned price comparison site Ciao had reported a 400 per cent increase in sales of swimming briefs.
A surge in sales of tight fitting swimming briefs has also been reported by Debenhams and John Lewis though it seems that the trend has been on the rise since Daniel Craig first graced our screens in his tight fitting trunks as James Bond three years ago.
Warned The Telegraph:
“They are an item of clothing no self-respecting Englishman would dare wear in public. But be warned: Speedos, the brand of ultra-skimpy swimming trunks, is expected to be spotted on every beach in Britain this summer.”
Personally I’m not sure. While there are going to be a certain section of the general public who feel confident enough to wear these tight fitting ‘budgie smugglers’ it’s not something the vast majority of men would buy.
And I suspect it’s not something the vast majority of women would want men folk to walk around in either – though maybe the Sex and the City girls are the exception! I think for now I’ll stick to my knee length Jammers.