New Speedo ad campaign. What do you think of the illustrations?

Here’s an interesting video which shows the making of the new Speedo TV ad and the concept behind the ‘My Escape, My Speedo’ campaign with the slogan ‘I’m a million miles from my desk’.

If nothing else it shows how much work (and yes money) goes into making an ad – creating a huge underwater stage at Pinewood Studios for filming, finding the right illustrator and merging the video footage with the computer generated illustrations.

To me though the ‘finished’ effect on this YouTube video looks slightly disappointing and I don’t quite know why. I love the underwater shots and the mermaid-like movement through the water but I think maybe the water colour illustrations are too subtle to really be appreciated on TV.

What do you think? You can find out more about the campaign at www.speedo.com/myspeedo