In a frankly bizarre looking photoshoot last night, 24 Speedo sponsored swimmers were put in giant boxes to publicise the company’s latest range of swimsuits for next year’s Olympics in Rio.
The 24 swimmers – including Ryan Lochte, Missy Franklin and our very own James Guy and Siobhan Marie O’Connor – stood within the epic installation, measuring 20m by 7m, like elements in a periodic table as projection mapping charted each athlete’s success.
The spotlight shone on the structure to illuminate the swimmers one by one before the grand finale, which showcased them as one winning team.
Those competing in 2016 will be wearing the new Fastskin LZR Racer X suit, cap and goggles. The Fastskin LZR Racer X suit incorporates Speedo’s most advanced swimwear technology since the introduction of the new FINA guidelines in January 2010.
Designed by Speedo’s world-renowned Aqualab innovation and research unit the suit development was based on data from extensive 3D scanning and simulations, and in-depth feedback from swimmers, coaches and swim experts from around the world.
The finished product has exclusive new gold detailing and is engineered on look, feel and speed to maximise performance and create the optimum hydrodynamic conditions for speed in the water.
Prior to the dramatic unveiling, the audience was treated to the global premiere of Speedo’s Winning Elements campaign film by Oscar-award winning creative studio Framestore.
The film tells the Team Speedo story, highlighting the elements that make up the DNA of the team and showcases their commitment, dedication and achievements. Speedo sponsors a group of over 200 of the world’s leading swimmers.
You can see the YouTube video for Team Speedo – The Winning Elements below.
David Robinson OBE from Speedo said: “We’re very proud to be here today to unveil Team Speedo, some of the fastest, strongest and most dedicated athletes in the world. Whether it’s passion, focus or commitment, there are many elements that make up a winning team and each of our athletes personify them. This is something that Speedo has always celebrated in its support of swimming for over 87 years!”
Added James Guy, who was one of the 24 athletes representing Team Speedo: “For most of my life, I’ve been working and training hard to be at the top of my game and am honoured to be a part of Team Speedo. We train and compete in the best suits, work with the best coaches, support staff and design and technical teams, and together we represent the best in swimming.”
Siobhan Marie O’Connor who was also at the New York launch: “It’s a privilege to represent Team Speedo and stand alongside the best swimmers in the world. Speedo shares our passion for swimming and supports us in being the best that we can be. I’m looking forward to 2016 and the challenges it brings with it.”
Check out these images from the Speedo launch below. All images by Mike Coppola/Getty Images for Speedo