25th Swimathon launches with Jodie Kidd and Duncan Goodhew

Jodie Kidd and Duncan Goodhew celebrate the launch of this year's Swimathon Weekend, taking place April 27 to 29

The UK’s biggest swimming charity event, Swimathon, celebrates its Silver Jubilee in Olympic year with a big splash planned for the weekend of 27th to 29th April 2012.

Officially launched at the fantastic Oasis outdoor pool in Covent Garden yesterday (Thursday January 5th), the event promises to be the biggest swim to date! Swimathon Weekend ambassadors Duncan Goodhew and Jodie Kidd posed by the pool to kick start the event in fantastic fashion – see picture right.

Swimathon Weekend participants swimming for Marie Curie Cancer Care can choose from the individual 2.5Km or 5Km or Team/Corporate 5Km challenge while those opting to raise money for the Big Splash Mile for Sport Relief can take part individually or as part of a team.

Jodie Kidd said: “I‘m delighted to help launch the 25th Swimathon – and in such a special sporting year for this country. With all the talk of being inspired to take up exercise in 2012, it’s events like this that give us all that sometimes necessary goal to aim for. Whilst I can’t claim to be a fish in the water exactly, diving into my local pool is something I definitely enjoy. And even more so now that I can take in my little boy with me.”

“Of course, Swimathon Weekend isn’t just about fitness and personal achievement. With the funds this year going to both Marie Curie Cancer Care and Sport Relief, all of that perspiration is even more worthwhile.”

Swimathon President and former Olympic swimmer Duncan Goodhew added:

Jodie Kidd pictured at the launch of the Swimathon 2012 fundraising weekend

“We all know that 2012 will be a very special year for sport in Britain. In our 25th Anniversary year, we’d love to add to the half a million people who have taken part in the event over the years to dive into pools up and down the country. Teaming up with the Big Splash is not only a great way to help make this happen, but should also boost the total funds raised for two important charities; Marie Curie Cancer Care and Sport Relief.”

Be one of the first 10,000 people to sign up online for a Swimathon Weekend session before 31 January 2012 and you’ll enjoy half price entry. Swimmer entry is open until 25 April 2012. We are planning to swim a couple of Swimathons with my eight year old promising to swim the whole 5Km by himself! You can enter here.

And here’s a little taster to whet/wet (!!) your appetite: