Since FINA (Federation International de Natation), swimming’s governing body, introduced new rules regarding swimsuit design back in January 2010, Speedo has been left with 18,000 of its popular record-breaking swimsuits sitting on its shelves.
Rather than letting them gather dust, however, the swimwear company has been putting the suits to good use. First it unveiled its London Fashion week project which saw the swimsuits recycled into dresses as part of the From Somewhere with Speedo collaboration.
Now it has partnered again with students from Chelsea College of Art and Design’s Interior and Spatial Design degree course to extend the legacy of the sadly obsolete, yet iconic, suit.
Unveiled at this year’s Ecobuild Exhibition, currently taking place at London’s Excel Centre (from 1st to 3rd March 2011), the Space of Waste pavillion features Speedo Lzr Racer Fabric with the suits cut into thin strips before being remanufactured through various knitting and weaving techniques, exploring different properties of material and how it can be adapted for a use completely removed from its original purpose.
Says David Robinson, President of Speedo International:
“Speedo is committed to reducing its impact on the environment, and we are delighted to be working with Chelsea College of Art and Design once again as we continue to find new and innovative uses for our excess stocks of the Speedo LZR Racer suit.
“Students at the college have shown an enormous amount of creativity and originality in creating ‘Space of Waste’, demonstrating the versatility of the LZR Racer fabric by deconstructing it from its original form for an entirely new use. I’m certain that visitors to Ecobuild will be impressed with their efforts.”